WARNING!!! BUILDERS AND TRADIES - DON'T COP A FINE!!!
WARNING!!! Builders and Tradies - Don’t Cop a Fine!!!
Make sure you include your correct licence number in all Advertising and Marketing….
So, what is compliant marketing and advertising for builder and trade licensing?
As a licensed contractor you have responsibilities under the legislation to make sure that all of your advertising/marketing/site signage complies with the legislation. You need to make sure that you are completely transparent about who is the principal contractor and the licensed entity that is entitled to carry out the building work.
At the end of the day, you are a licensed professional. You have jumped the hoops, done the time and paid all of the expenses to be in business in the building and construction industry. Use it as a marketing edge, be proud of your achievements and include your licence number in everything that you do!
You do not want to expose yourself to possible breaches or fines because you have not displayed your licence number, even though you are licensed. Similarly, you do not want to display your personal licence if you are contracting through a Company or Partnership (see our articles relating to Companies and Partnership)
There are a few tips that you need to take on board to make sure that you have everything covered.
· include your name, or if you have a company, the company’s name, and your licence number in your advertisements and on your site sign
An advertisement includes:
websites and social media pages/paid advertising (e.g. Facebook, Instagram, Linkedin etc)
newspaper ads, brochures and flyers
ads on the side of vehicles and business cards
radio and television advertising
on hold advertising (when waiting to speak to someone on the phone)
posters, Yellow Pages other advertising mediums or materials
in television advertising the licence details should be clearly visible if spoken word.
The principal contractor is responsible for making sure the sign complies with the law. Building site signs need to include the following information in order to be compliant:
· The principal contractor’s licence name and the licence number.
The site sign must:
be made of weatherproof materials
be bigger than half a square metre
have 50mm high print or larger
be clearly visible from the street
Licensing authorities regularly investigate complaints about site signs or advertisements that don’t meet the legislation. Compliance activities include checking newspapers, brochures, flyers, and websites to ensure advertisements comply with the legislation.
Don’t delay! Review your business materials, documents and advertising NOW!
Need more information?
Call License2Build now to discuss your business licensing requirements or any other legislative responsibilities as a licensed builder or trade contractor.